Senior Digital Marketing Specialist @ Syniverse

(3 years) Oct 2015 to Nov 2018 
(Global Telecom)

  • Helped to define and improve the user experience of all public facing sites
  • Responsible for Syniverse.com and Synergy – the corporate blog
  • Published content from product marketing, events, PR, HR, IR and legal
  • Managed outside vendor for CMS functional updates
  • Designed hero banners to drive engagement on page
  • Performed cross browser testing for all media
  • Established digital asset guidelines for marketing team
  • Built presentations for senior leadership
  • Created how to videos and documents for marketing team

UI/UX – Created deliverables and iterated ideas

  • Designed wireframes, mockups, prototypes, flows, etc.
  • Evaluated and incorporated feedback from UX Research
  • Stayed informed of the latest UI/UX techniques, tools, and patterns

Marketing Campaigns – assisted with campaign strategy and execution

  • Helped with content creation, measurement goals and reporting
  • Set up tracking with Pardot, Google Analytics and SalesForce
  • Assisted with campaign brief, KPI dashboards and goal setting
  • Deployed WordPress CMS to design new page layouts for landing pages
  • Used HTML/CSS to edit or design new email templates in Pardot

SEO Search Engine Optimization – increased visibility and engagement

  • Analyzed data to understand user intent, measured outcomes for ongoing optimization
  • Organic search was the largest channel
  • Helped manage keywords, meta tags, and analyze insights from MOZ
  • Measurement – collect analytic data from multiple sources
  • Helped report marketing’s influence over user journey and revenue
  • Presented data from Google Analytics, Crazyegg and Pardot
  • Reviewed data and provided recommendations for optimization

Research – evaluated marketing stack tools

  • Created comparison matrix of features/functions relative to pain points
  • Reviewed MarCom tools: VidYard, Wistia, Site Improve, Pardot, Ceros, WordPress CMS, Marketo, 
Adobe stack, Craft CMS, SiteCore, Data Studio, Crazyegg, Dyno Mapper, Asana, Trello, BrightCove, BrightEdge